Jennifer started her involvement with the New Zealand Association for the Deaf (NZAD) when she became a delegate for the New Zealand Deaf Children’s Network in 1982-1983. Jennifer was then elected as vice-president of the board in 1984 and again in 1988 before becoming President in 1991-1993. Through her Deaf education connections it was a major breakthrough for the NZAD to work with Deaf education services, and it gave them and the Deaf community a strong voice in Deaf education for the first time. In 1994, Jennifer became the first Deaf Leadership tutor, promoting community and youth Deaf leadership throughout New Zealand. Jennifer progressed in various roles before becoming the first Deaf Chief Executive Officer of NZAD in 1999. She initiated many various programmes related to Deaf awareness and advocacy. Her significant achievements were the strategic development of NZSL tutor training, the NZSL Dictionary, developing training for sign language interpreters, community leadership and developing Deaf Awareness Week. A highlight of her leadership was the hosting of the first Deaf View conference in 1991. Deaf View had a strong impact on Deaf awareness, acceptance and pride in Deaf culture and identity amongst the Deaf participants from all over New Zealand.